Patricia L. Brooks, author, writer, speaker, publishing consultant, faculty  www.plbrooks.com www.blog.brooksgoldmannpublishing.com

“Connecting readers to authors is the Primary Goal” here for this weekend!

TAKING A LOOK AT PUBLISHING:

·         You must have a good concept and/or a great story first.

o   Readers have a lot to choose from and demand good work.

·         You must have good writing skills.

o   Readers are an educated and intellectual – give them what they want!

·         You must know the market – our readers are a savvy bunch.

o   Research with interviews, online, library sources and personal observation.

·         You cannot quit – be resilient and persevere.

o   If you write, you have to write.

·         You must be open to suggestions from various sources.

o   The best information comes from surprising voices – be open.

·         You must be professional in all you do.

o   Do not take short cuts; take time to do it correctly up front.

·         You must be genuine in the writing and promotion.

o   You get what you give out, give it your all.

TAKING A LOOK AT YOUR MANUSCRIPT:

·         It must be clean and revised several times before the editing process.

o   Don’t throw your book together in haste, show the editor respect.

·         It must be enough for a book - consider first a short story.

o   Take a hard look at your topic then do your outline and table of contents.

·         It must be more than a regional piece if you have lofty goals.

o   Honor our global society and allow yourself all the opportunities out there.

·         It needs goals, objectives and strategies in a well written plan.

o   Write out the steps you will take to your destination and the action needed.

·         It needs an author who is willing to take risks to make it a success.

o   Remember launching a book means always believing in your project.

·         It needs to find a place beyond its initial comfort level on your blog.

o   Respect the audience is looking for what you have to say – so say it!

TAKING A LOOK AT YOUR MARKETING:

·         Research every aspect of the niche, primary and secondary markets.

o   Understand you have readers you may be unaware of, give it some thought.

·         Prepare a synopsis of the book chapter by chapter.

o   Be prepared to share your work when called upon by an agent or the media.

·         Write an Author’s Platform for your book – regardless of genre and topic.

o    See my blog for a sample – a good practice for all of us!

·         Prepare a Book Proposal – regardless of how you plan to publish.

o    Decide if it will be independently or traditionally - this helps you get organized!

·         Always have a couple of fully revised chapters ready for review.

o   Remember, somebody may agree to do a peer review for you – be ready.

·         Develop a full Marketing Plan – this is your product.

o   Request this outline from me and get started; no one else will do it for you.

·         Read reviews of books currently coming out regardless of genre.

o   Peruse the newspapers everyday – you will learn from these commentaries.

·         Compare your book to current titles to know where to position your book.

o   Don’t be afraid of the 300 books published every day – just be ready.

·         Determine immediately what is unique and different about your book.

o   Practice your 30 second commercial so it rolls off your tongue easily.

·         Extol the virtues of your book and how it will entertain, inform or educate the reader.

o   Do something to be competitive – readers want value for their time.

·         Toot your own horn - no one else will do it as well as you will.

o   Forget shyness – you are now promoting a product and yourself.

·         Be fully aware of who is the reader/buyer of your book.

o   Do surveys, interviews or give away chapters for feedback to learn more.

·         Be very clear on the angle and/or twist of the book.

o   Be sure it is clear to you, so it is even clearer for the reader – keep it simple.

·         Be unwavering on why we “need” to buy your book and read it.

o   Remember you want readers to read the book and tell their friends about it.

·         Be absolutely sure of where the “hole” is that you can fill in the market.

o   Address this quickly, step back and take a strong approach to your plan.

TAKING A LOOK AT A MARKET ANALYSIS:

·         Who is the true audience for this book?

o   Is it broader than first anticipated; has a new trend come to light?

·         How big is that audience?

o   What are the demographics, the statistics to back your information?

·         Who is the target market for the book?

o   Have you considered all options for the first line of readers?

·         How will you find them?

o   Are they online, in bookstores, at events, in organizations or in corporations?

·         Are you being brutally honest with yourself about your market impact?

o   Is there more that you can do to make yourself successful?

·         What genre will this book fall into first?

o   Have you had a peer review to be sure you are seeing the big picture?

·         Where will bookstores shelve this book for the best sales?

o   Peruse bookstores and visualize your book on the shelves and ask booksellers.

·         Are you willing to role play your approach to bookstores?

o   Practice with a book seller; tell them your book will be out soon.  Take notes.

·         Do you have all the questions and objectives, all the answers prepared?

o   Practice dealing with “no” and with “yes” – anticipate the situation.

·         Do you understand the market trends playing a part in your book launch?

o   Read the newspaper – research online – understand the book business now.

TAKING A LOOK AT THE PR/MARKETING PLATFORM:

·         How will you create “Book Buzz” – word-of-mouth FREE marketing?

o   Can you write a Hot 100 Hit List of close friends and contacts?

·         How will you share your expertise to enhance your book’s PR?

o   Do you have a credibility statement on yourself?

·         How have you become an authority in your writing?

o   Why did you choose your topic?  What made you knowledgeable?

·         Are you willing to speak to groups with your book?

o   Be preparing a talk – even 20 minutes for a non-profit to boost sales.

·         Are you willing to blog faithfully about your writing or your book?

o   Be keeping a log of blogging ideas that relate to your topics.

·         Do you have a current bio, website and/or business card to enhance your image/PR?

o   Start collecting these from other authors and visualizing the same for you.

·         What is the angle you will use to get good PR immediately?

o   Review PR and media releases on other author websites in your genre.

·         What is distinctive about you and your book that would make for good PR?

o   Begin journaling while writing the book or promoting it – talk to yourself.

·         Do you have a critique partner you trust to read all your PR/marketing materials?

o   Join a writers group and critique group - trust other writers.

·         Are you willing to attend writing/publishing conferences to improve yourself?

o   Do at least one or two a year – and be a writer/author.

·         Do you read at least a dozen or more books a year in your genre?

o   Read to write – no excuses; if you don’t read, your readers won’t read either.

·         Are you willing to show your passion for your book by doing all of the above?

o   Pace yourself – pick three for the first month and add as you go – good luck.

GENERAL REMINDERS FOR ALL OF US:

·         Think of your book as a business or commercial entity.

·         Pick a subject you have expertise in and write on it with fierce abandon.

·         Inform yourself on how many books are written on your topic.

·         Create an audience for yourself.

·         Understand what your book means for other people.

·         Study “smaller” competition too – not just the best seller list.

·         Write what you know.

·         Listen to advice you hear again and again.

·         Trust your writer’s path, the stories that haunt you, the unique stories.

·         Believe these stories pick you; you are here for a reason, so write to some degree daily.

ENJOY – AND HAPPY WRITING - PATRICIA

}  Understand What Moves You

?     Don’t think about the READER as you write

?     Don’t think about your past SUCCESSES

?     Envision what you want the BOOK to be

}  Understand What Moves Them

?     Remember it’s not what they HEAR in your work

?     Remember it’s what they are EXPERIENCING

?     Remember they want a passionate TEACHER

}  Develop a Book Proposal/Outline

?     Get out of your COMFORT zone

?     Learn to deserve your AUTHORITY

?     Make it VIABLE

}  Honor for Whom you Need to be a VOICE

?     Evaluate your ideas in terms of your AUDIENCE

?     Note how they will be impacted in a POSITIVE Way

?     Show your PERSONALITY, let them get to know You

}  A Winning Writing Plan – THE DO’S

?     Remember the opening is the immediate HOOK

?     Begin in the right place with the BEST material

?     Give them good stories - include your EXPERTISE

}  A Winning Writing Plan – THE DON’TS

?     Don’t open with anything but the TRUTH

?     Don’t bore us – get to the POINT

?     Don’t push HUMOR, let it flow naturally

}  A Winning Writing Plan – THE BRAIDING

?     Do an element of SURPRISE for the reader

?     Use THREE topics or approaches in Braiding

?     Allow for “NATURAL” organization in your structure

}  Five W’s of Good Reporting - the Five P’s for SUCCESS

?     Who, What, When, Where, Why

?     Patience, persistence, perseverance, perception, perspective

}  GOALS – steps to consider

?     Write a book that is VISUALLY appealing

?     Produce a GOOD Product then GOOD Marketing

?     LISTEN to advice you hear over and over again

}  OBJECTIVES – destinations to seek

?     Develop a STRONG Author’s Platform

?     Connect to your readers with HEART and SOUL

?     Think commercially and KEEP them

 }  STRATEGIES – action plan ideas to ponder

?     Consider a co-author for COLLABORATION

?     Be both analytical and emotional – LEFT/RIGHT

?     Keep a distinct TONE and PACE

}  Research for YOU

?     Look to the Future – and observe TRENDS

?     Seek RISKS – but stay true to your voice

?     Press Ahead – yet MONITOR your plans

}  Develop a Pre-marketing PLAN

?     Get a “BRAND” – situate your work

?     Get a business “MINDSET” – make comparisons

?     Be “CREATIVE” - where is the hole in the market?

}  The FINAL Analysis

?     Why are you the EXPERT – the authority?

?     What is your EXPERTISE – the topic?

?     Are you willing to be AUTHENTIC to create “buzz”?

Scottsdale Author launched by

Scottsdale Publishing Firm

in time for your Holiday Reading List

FOR IMMEDIATE RELEASE

Patricia L. Brooks, president/founder

Brooks Goldmann Publishing, LLC

info@brooksgoldmannpublishing.com cell 480-250-5556

December, 2009 - You may not know the name Kiki Swanson, but chances are her books have been in your midst.  Right where the lump in your throat meets the place in your heart, she gives us hope that retirement living in Scottsdale can be rewarding with her new book Remnants – ready for new life.

WHO:  Kiki Swanson, author www.kikiswansonbooks.com discovers for us five women coming together in Scottsdale after a life time of joy and heartbreak to rekindle their lifelong friendships in their senior years with her new fiction release. 

WHAT: Swanson writes about these unsung heroines in her new book Remnants – ready for new life.  Those humble types who live ordinary lives until circumstances such as divorce, death widowhood or alcoholism force them to rise above the grief and pain to discover greater truths such as “life is for the living to the end.”

WHEN:  Remnants - ready for new life, recently released by Brooks Goldmann Publishing, LLC of Scottsdale, AZ, is being launched now in time for your holiday reading list.

WHERE:  www.kikiswansonbooks.com Kiki Swanson, Scottsdale, AZ author kikiswan@cox.net

ISBN#     978-0-981-7881-4-2

WHY:  People are yearning for earnest heartfelt stories they can relate to and learn from and Swanson delivers.  Our society discounts the importance of the senior community in our society, while other cultures admire and honor them.   Swanson kikiswan@cox.net aims to change all that with the 2010 launching of her book Remnants – ready for new life.

HOW: Swanson seeks to find the extraordinary in what appears to be ordinary lives.  Her lead character has gentle courage, a spunky and funny demeanor, while quietly doing the “right thing”, to make us smile.

Her readers will see themselves in her subjects; their strength, love and courage too.  Swanson understands it is people’s lives she is dealing with and that they are important to the storyline.  She peaks our interest often in short chapters that tie together nicely.

AUTHOR INFORMATION:  As a minister in senior issues at her church, Swanson was an “advice source” for many.  Now her advice is on paper in a loving and humorous fashion.  She never forgets that even in this fiction work, she is writing about real people in some way. 

Many told Swanson about their stories of loss and grief in her church ministry with seniors.  She heard hundreds of stories – probably thousands – over the years.  It was almost a relief to write Remnants so people would come up to her and talk more about friendships.

Swanson did not want to write a personal “tell all” and feels honored by those people in her life who trusted her to use their stories.  She knew she had to be sensitive, a trait she honed during her many years as a practicing minister.

This is a book about women with friendships that span a half century, says Swanson, because these women have too much to offer at this age: love, friendship and wisdom.

She fills in critical details and emotions needed as she weaves the lives of Daisy and her friends together like Remnants onto a warm winter quilt.  With the permission of her friends to embellish their stories and change names to produce a “new fiction” work, Swanson is cautious but strong in her pursuit of a good read.

PUBLISHERS COMMENTS:  Swanson’s goals were met.  She is emphatic, sensitive and touching in her portrayal of the women and their connections to each other.  She’s both girlish and womanly in her revelations of these women and their issues later in life.

Are Swanson’s books good? (See www.kikiswansonbooks.com for others) Yes, some are dramatic, or inspirational, some spin a life into an engaging narrative, and another is oddly entertaining.  Her books reflect our hopes of the world we want to know latter in life; filled with love and friendship, happiness and “busyness.”

With our country in two wars, a floundering economy and horrible stories on the evening news, we can get inside Remnants for 60 short chapters about women who have stayed friends forever, men who love and support them and a dog named Curly who teaches them the importance of loyalty one more time.

It is with earnestness that Daisy bonds with her friends at La Ventura and reminds us to stick to our convictions in laughter and in tears.  Thank you Kiki Swanson for a fine read.

§  Grief’s Meaning

§ It hurts uniquely during the Holidays

§ Seek supportive/understanding people 

REFLECTION: The Snowflake theory for me is important because……

§  Grief’s Mysteries

§ Everyone does not go through all the Stages

§ Take a break to compose yourself

REFLECTION:  The Grief Journey’s physical and emotional areas that surprised me were……

§  Grief’s Impact

§ Most areas of my life were affected

§ Stay busy but allow your feelings

REFLECTION:  I will begin to Do something I have always wanted to Do for me and that is……

QUOTE:            “Gratitude is something of which none of us can give too much.”            

A. J. Cronin

§  Your Perception

§ Death is a natural part of life

§ Grief stages are an integral part of living

REFLECTION:  I will feel Death by allowing myself to acknowledge the loss/process the pain by…………..

§  Your Response

§ Stop expecting others to understand

§ Don’t let Grief be your unfinished business

REFLECTION: I will build my Grief Space and allow myself time for silence by……..

§  STAGE ONE - Loneliness/Depression

§ Feeling all alone and depressed

§ Shock/Denial – emotional release

REFLECTION:  I will Reflect in my writing or Meditation positive thoughts that can help me find an emotional release by….

§   STAGE TWO - Your Possible Side Effects

–    Lack of concentration and Memory loss

–    Anxiety and Isolation from others

–    Fatigue and Reduced productivity

–    Increased accidents and errors - Disorganization

§  STAGE THREE - Your Anger/Hostility

§ Acknowledge your anger and hostilities

§ Panic attacks/anxiety – Guilt/Shame

REFLECTION:  I welcome a Grief Partner where my confidentiality will be honored by….

QUOTE:  “How happy a person is depends on the depth of his Gratitude.”          

John Miller

§  STAGE FOUR - Letting Go to Heal

§ Address the physical symptoms and get active

§ Forgive yourself and seek acceptance

REFLECTION:  I will learn to Journalize, identify my Triggers and address them by .….

§  How to Cope – Progress

§ Move along, let the tears flow

§ Allow for times of silence, honor yourself

REFLECTION: I will acknowledge the loss and that I am not 100% by ……..

§  How to Move Forward - Liberation

§ Accept the blessings of the relationship change

§ Know your experience is unique

REFLECTION:  I will not rush my Bereavement and be patient with myself and my timeline by……..

QUOTE:            “He who forgets the language of Gratitude can never be on speaking terms with

Happiness.”                                              

C. Neil Strait

• How to Search - Answers/Stages

§ Keep the faith, allow time to Heal

§ Believe in you – Gender differences

REFLECTION:  I will commit to my Faith and reject Fear as I work at the cost of grief by……..

§  How to Reach Within - Choice

§ Be willing to stop asking “why” - acceptance

§ Don’t isolate – significant dates matter

REFLECTION:  I will remember them always as the true impact comes later and it starts with……..

§   How to Move On – Pay it Forward

§ Search for meaning in your loss – give back

§ Be a comfort to others - awareness

REFLECTION:  I am willing to Learn to live again by attaching some meaning to the loss through……….

§   How to Grow Beyond – Celebrate a Life

§ Live each day for both of you - senses

§ Open doors when you are ready

REFLECTION:  I will show kindness, count my blessings; accept the opportunity of this special time by….

QUOTE:            “So much has been given to me; I have not time to ponder over that

which has been denied.”                       

Helen Keller

Surviving the Death of a Sibling – Wray, T. J. – 2003

The Year of Magical Thinking – Joan Didion - 2005

Connections – Clarke, Jean Illsley - 1999

When Bad Things Happen to Good People – Kushner, Harold – 1997

Hospice of the Valley www.hov.org

Living through Loss www.templechai.com

New Song Center www.newsongcenter.org

Hope for Bereaved www.hopeforbereaved.com

Crisis, Grief and Healing www.webhealing.com

§   P. L. Brooks Seminars, LLC

§   Brooks Goldmann Publishing, LLC

§   www.blog.brooks.goldmannpublishing.com 

§   www.plbrooks.com  480-250-5556  patricia@plbrooks.com 

§   Faculty Lecturer:  Arizona State University - Business

§   President/Founder:  Scottsdale Society of Women Writers

         Member:  AZ Authors Association – 2006 Award Winner

         Member:  AZ Book Publishers Association

         Award Winning Author: Gifts of Sisterhood www.plbrooks.com

         Do you need a SPEAKER for your group?

§  Gifts of Sisterhood - a journey on to your own

2006 AZ Authors Association

Literary Contest

Winner– non-fiction category  

§  Door prizes for you!!

§  Event price – Gifts of Sisterhood - $10                    

§  www.plbrooks.com to review FREE chapters of Gifts of Sisterhood

§  FREE one hour consultation on writing or publishing - 2010

THANK YOU for coming – Happy Holidays!

            In today’s political firestorm over health care alternative forms of medicine are overlooked.  Brooks Goldmann Publishing, LLC announces a new book and CD by Rev. Cay Randall-May, Ph.D., Healing and the Creative Response: Four Key Steps Shared by Healers and Artists which explains how to use prayer, laying-on-of-hands, Therapeutic Touch, Reiki and Energy Medicine to promote well-being.  In addition to reducing the emotional and physical distress of illness and injury, Randall-May asserts that applying the steps in her book can enhance self-expression through a process she calls the Creative Response.

            Randall-May, who represents prayer healing and medical intuition on the national Council for Healing and serves on the American Board of Scientific Medical Intuition, is a faculty member of the Energy Medicine University where she teaches natural approaches to healing.  She shares examples of natural healing from her more than 30- year career as well as from the experiences of many other healers and artists.  Readers who sample this richly illustrated book and CD online by visiting www.HealingCreativeResponse.com will be opened to the possibility of achieving greater well-being while engaging more than the usual senses. 

BROOKS GOLDMANN PUBLISHING, LLC – features their authors:

·       Kebba Buckley Button – book signing: Sat. 10-12 noon

o   Discover the Secret Energized You

·       Cay Randall May – book signing:  Sat. 1-3 p.m.

o   Healing and the Creative Response

·       Michael J. Lyding – book signing: Sun. 10-12 noon

o   Gratitude a Verb

·       Mia Pratt – book signing: Sun 1-3 p.m.

o   The 100 Golden Keys

SATURDAY and SUNDAY

NOV. 21^ST and 22^ND

For more information on the event:       www.bookstreetaz.com  

FREE – ONE HOUR CONSULTATION w/attendance at this event – just pick up a card from Patricia L. Brooks.

For more information about publishing consultation and book shepherds see:             www.brooksgoldmannpublishing.com

§  M            IS FOR MISSION STATEMENT

§  Make it your own – Memorable – position yourself/your product

§  A                        IS FOR ACTION PLANS

§  Action Plans are the Strategies – Goals/Objectives w/Vision

§  R                        IS FOR RESEARCH

§  Rule #1 – Know the competition - Rule #2 – Know who you are

§  K                        K IS FOR KEEPING TOUCH

§  Kindness in building relationships – use of “viral marketing”

§  E                        E IS FOR E COMMERCE

§  Explode the marketplace - Electrify you/your product

§  T             T IS FOR THE (30) THIRTY SECOND COMMERCIAL

§  Teach and Tell - Take time to prepare to win

§  I              I IS FOR THE INTERNET

§  Success is not an accident, take advantage: social media

§  N                        N IS FOR NEGOTIATE

§  Negotiate – Make a commitment to be an industry partner

§  G            G IS FOR GIVING THANKS

§  Give thanks - Grace the marketplace, Build a better brand

ü  What makes you a Success with your personal Brand?

ü  How will you target to Compete when 85% of business is done Online?

ü  How Committed are you to Selling what they want and need?

ü  Are you Prepared and Willing to attract what you need in 2010?

ü  Are you able to act like an Entrepreneur and think like a Customer?

SUGGESTED READING:

v  Seven Habits of Highly Successful People – Stephen R. Covey

v  Hot Leads…Cold Shoulders – Robin Craig and Norma Ory

v  Who Moved my Cheese? – Spencer Johnson, MD

v  Good to Great – Jim Collins

v  The Tipping Point - Malcom Gladwell

v  Blink – Malcom Gladwell

v  Don’t Worry, Make Money – Richard Carlson, PhD

Book Report By: Sofia Goldmann

(age 10, 5th grade, Carlsbad, CA)

The Leader of Oz: Revealing the 101 Secrets

of Marvelous Leadership

for the 21^st Century

Dr. Kevin D. Gazzara and Dr. Murtuza Ali Lakhani

This book is published by MLS Publishing;

it has 154 pages and is a fiction, self-help book

Setting

When: The story takes place in present day life.

Where: In Kansas at Marvelous Snacks and mainly in Ruby City, CA at OzBorne.

Main Characters Dora, Professor Marv, Glenda, Cher, Tim, and Howard

Professor Marv is the owner of Marvelous Snacks, is Dora’s boss, and is good friends with Glenda. Professor Marv is old, weak, and kind. Dora is Professor Marv’s employee, Glenda’s a short temporary employee, and friends with Cher, Tim, and Howard. Dora’s role in the story is to help Professor Marv and OZ to help build up their success. Dora is responsible, intelligent, and supportive. Glenda is Professor Marv’s good friend, Dora’s temporary boss, and Cher, Tim, and Howard’s actual boss. Glenda is kind, caring, and respectful. Cher is Glenda’s employee and friends with Dora, Tim, and Howard. Cher is smart, caring, and responsible. Tim is Glenda’s employee and friends with Dora, Cher, and Howard. Tim is respectful, trustworthy, and intelligent. Howard is Glenda’s employee and friends with Dora, Cher, and Tim. Howard is sensitive, generous, and responsible.

Plot This story is about a woman named Dora who is going to Ruby city to help OZ be better and greater than before for Professor Marv and when she comes back to Kansas she finds out that they could work together and Dora gets promoted to be the manager of Marvelous Snacks.

Professor Marv gets sent to the hospital and asks Dora to cover for him at OZ. Dora gets off the plane and meets Glenda, they eat lunch and Glenda gives Dora Eve’s laptop. Dora goes to OZ and meets everyone and then she meets Mitchell who she has to work with and he’s terrible. Dora goes to meet Cher, Tim, and Howard and they are wonderful. All four of them are working together on their job.

Dora was forced to work for money after she finished high school. Cher was forced to work during college and she has a lack of education. Dora got promoted and is now the manager. Cher, Tim, and Howard put on a presentation for Dora but mostly Mitchell to show what they have done and accomplished but it didn’t work because Mitchell sent an email to the wizard. The wizard called in for a conference over the phone and Dora told the wizard everything and he said he would call back.

Dora goes home to find that everyone is there to promote her. The professor took Dora when she was looking for a job and offered her one and she took it. When she went to OZ everyone greeted her and she felt like that was home. Dora found out that the wizard was actually professor Marv and he was checking in on her. Professor Marv taught Dora all the techniques and Dora taught Glenda, Cher, Tim, and Howard all the techniques.

Recommendation My dad would love this book because it’s about leadership and he does a lot of leadership in his job.

New Vocab. Words Immensely pg. 4 vast huge, I learned immensely from my teacher, Tumultuous pg.4 turbulent, People go through tumultuous times, Counterparts pg. 5 a person or thing closely resembling another, Each class has a lot of counterparts

 Main Character Paragraph Dora is responsible, intelligent and supportive.

Dora was responsible for making a difference at OZ. Dora’s intelligence made OZ bigger and better. Dora’s support made everyone overcome their fear.

Singing Sentences Dora was awakened from her flashback by the soothing voice of Dr. Hartley. Dora’s plane landed with a thud rousing her from her deep thoughts. Dora noted the enthusiasm, energy and drive in Cher’s voice.

FOR IMMEDIATE RELEASE

Patricia L. Brooks, president, founder

SCOTTSDALE SOCIETY OF WOMEN WRITERS

RSVP - 480-250-5556 – patricia@plbrooks.com or  info@brooksgoldmannpublishing.com

WHAT:           Scottsdale Society of Women Writers Monthly Meeting

WHERE:        Meeting Location: The Marriott Old Town, 7325 E. Third Ave.

 at Scottsdale Rd., So of Camelback, turn E at the light

WHEN:           5:30 to 7:30, Wed. November 18^h    Please RSVP*

WHY:             The Scottsdale Society of Women Writers gives members access to events of interest, a format for exchanging ideas, an opportunity to network with other women authors, an alliance with businesses relating to writing and publishing and camaraderie and support.  

HOW:             *RSVP now to Patricia at 480-250-5556 or patricia@plbrooks.com  

HOLIDAY DONATION:  Please bring a new adult book to the meeting on the 18^th to be donated to the Crossroads for Women half-way house for their new library.   The Scottsdale Society of Women Writers holiday charitable donation for 2009 offers the books in time for the Holidays.  Thank you in advance for your contribution to the women.

VandeVrede has been in high-tech public relations for more than 25 years, working for startups such as KnowledgeNet, iMemories and Sequencia, mid-size companies such as Viasoft, and large multinational corporations such as Honeywell and Data General. Many of the strategies and concepts she uses to help increase brand awareness and reputation are described in her book, Press Releases Are Not a PR Strategy, which won the Arizona Book Publishing Association Glyph award in 2008.

Public relations and press releases have evolved significantly over the last few years because of social media.   The days of creating and mailing one press release to the masses are over.   Instead, these are the days of creating “social media releases” and reaching diversified and segmented communities in the manner in which they choose to be reached.   This presentation provides an introduction to what constitutes “press releases” and tips on what to write, when to write, and various ways to distribute in order to get the maximum benefit of book publicity.      

ENTREPRENEURIAL MOTHERS ASSOCIATION

November 10, 2009 11:30 pm to 1:00 pm

EMA-Northeast Valley features:

Patricia L. Brooks, MAOM

publishing consultant, speaker, author

Stone Creek Golf Club – 4435 E. Paradise Village Parkway, Phoenix, AZ

Please RSVP for lunch - 602-432-2537 with Bebe Heng.