One of the most important aspects in self-publishing is to find a publisher/consultant who will not leave you on the dance floor! It is imperative that a working relationship is built between all parties on the team that puts the book together AND that the publisher/consultant and author continue to improve their connection in marketing efforts for a “win-win” situation.
One of my favorite authors, Kebba Buckley, www.kebba.com author of Discover the Secret Energized You is my partner next month at the Arizona Book Publishers’ event with the Arizona Library Association. We published her book last May and she has had a great year building speed with her product.
The event is being held the 8th, 9th and 10th of December in the city of Glendale, AZ. We will have a table there to meet-and-greet the library population, as well have fliers dispersed to the library public through a mailout. In addtion, we have information noted in the announcements section of their brochure.
This is a wonderful opportunity for the publisher/consultant (me) www.brooksgoldmannpublishing.com to continue growing my relationship with one of my favorite authors (Kebba). It is a great asset to the book industry and something that the Arizona Book Publishers Association has participated in before and deemed successful. We are looking forward to our time there. I will report back later on how things went for us.
Below is my view of the Top 12 Tips to Thrive in 2009 – Value Selling for Great Relationships. I share them because they are the philosophy I live by in business today. I share these with my authors, other clients and students. They are here for you too. These have evolved for me and made me a better partner. Some I have learned the hard way, but I know they are the right way. Today I believe it is not about the money, it is about the relationship. See below. Good luck!
“Buyers may prefer brands, but reserve loyalty for people”
TIP #1 Develop GREAT relationships through TRUST.
TIP #2 EMPOWER yourself with KNOWLEDGE to compete effectively.
TIP #3 Establish a VALUE SELLING philosophy of being PROACTIVE.
TIP #4 Promise much, pledge even MORE.
TIP #5 Exceed customer EXPECTATIONS every day.
TIP #6 Build VALUE upfront and make price less an issue.
TIP #7 Define the VALUE to equal a WIN/WIN scenario.
TIP #8 Believe selling is for value and VALUE is like BEAUTY.
TIP #9 EMPATHIZE with the customer as their PROBLEM SOLVER.
TIP #10 Honor your INTEGRITY by courageous CUSTOMER CARE.
TIPI #11 Grow your business while making a DIFFERENCE.
TIP #12 Combine competence and attitude to WIN customer LOYALTY.
P. L. Brooks Seminars, LLC
Brooks Goldmann Publishing Co., LLC
Patricia L. Brooks, MAOM
Speaker, Author, Business Coach and Faculty Associate
480-250-5556 – firstname.lastname@example.org