ERNEST HEMINGWAY

? “There is no friend as loyal as a book.”

? Why do you want to write?

? Why do you want to publish?

 

REVISIONS are the Charm!

? CHECK – Do you inform, entertain or engage?

? CHECK – Do allow your voice to shine?

? CHECK – Is there flow to your work with a story line?

 

STAGES OF EDITING or Bust!

? Developmental stage – Organization and Structure

? Content Stage – Shape it up – needs/purpose

? Copy Stage – proof – grammar – punctuation

? “Book Shepherd” – collaborator – Ghostwriter – peer reviewer?

 

EDITORS make great partners!

? Bring the “eagle  eye” to MATURE the work

? Honor compelling, CLEAR copy

? Cultivate a MUST read book

? Craft your copy to stand as ART

 

The “HOTTEST” Selling Point

? TITLE – Succinct to Sell – 7 to 10 words – SIZZLE

? Dress it up – CLEAR and Curious – 6 feet away

? Make it Count – be Memorable  - COLORS

? What is your book about?  HOOK

 

?  The BACK Cover is Tops!

? Short testimonials – NO Bragging

? GENRE – Price – 10 Seconds to Sell

? Benefits – BUY on emotion – advocacy

? Your photo and Message – READ

 

?  INTERIOR Design and Layout

? Creatively ENHANCE your work

? Deliver a DELIGHT to Read

? Photos and illustrations  - HARMONY

? Play by the RULES – Guidelines

 

?  PRINTING Particulars

? Digital Printing  vs. Offset Printing

? Physical vs. Electronic books – or both

? Size, page count, paper weight, colors

? Soft cover or hard cover or both

 

?  MARKETING – You and Your Book – The Plan

? Social networking – Facebook, Twitter, Linked In

? Websites  and blogs, online articles and media

? Bookmarks – Biz cards – Fact sheet

? Posters and Banners for events – General Media

 

?  BOOK LAUNCH – You and Them

? Warehousing and storage – wholesale to retail

? Distributors  - to the wholesaler or bookstores

? Homework -Reputation – Strategy – Cost effective

? Catalogs – online – your inventory

 

?  TRADITIONAL – Publishing Plan

? Book Proposals for niche markets

? Agents to the publisher  - Prestige – Some advances

? Marketing and media control – Author’s Platform

? Rights – contracts – attorney

 

?  SELF-PUBLISHING – Independent Perspective

? In Control – keep RIGHTS

? Make MORE per book – your expenses

? Process much Quicker – out to market timely

? COSTS for book production/marketing

 

?  CHOICES – Physical – Electronic or Both

? FAD or profound change?  Unique Opportunities

? COMBINATION – print and electronic – FUTURE

? EMOTION – comfort – target new realities

? FREE – e-book trends – Marketing shifts in the industry

 

?  To E-BOOK or not to E-book

? GAME changing force  - book store closings

? Direct-to-Customer MODEL

? MORE good and bad books get published

? SPLITS – for author/publisher partnerships

 

?  Suggested Favorite READING for Writers

? Writing Down the Bones – Natalie Goldberg

? Your Life as Story – Tristine Rainer

? The Power to Write – Caroline Joy Adams

? The Right to Write – Julia Cameron

? Lessons of a Lifetime of Writing – David Morrell