}  Understand What Moves You

?     Don’t think about the READER as you write

?     Don’t think about your past SUCCESSES

?     Envision what you want the BOOK to be

 

}  Understand What Moves Them

?     Remember it’s not what they HEAR in your work

?     Remember it’s what they are EXPERIENCING

?     Remember they want a passionate TEACHER

 

}  Develop a Book Proposal/Outline

?     Get out of your COMFORT zone

?     Learn to deserve your AUTHORITY

?     Make it VIABLE

 

}  Honor for Whom you Need to be a VOICE

?     Evaluate your ideas in terms of your AUDIENCE

?     Note how they will be impacted in a POSITIVE Way

?     Show your PERSONALITY, let them get to know You

 

}  A Winning Writing Plan – THE DO’S

?     Remember the opening is the immediate HOOK

?     Begin in the right place with the BEST material

?     Give them good stories – include your EXPERTISE

 

 

}  A Winning Writing Plan – THE DON’TS

?     Don’t open with anything but the TRUTH

?     Don’t bore us – get to the POINT

?     Don’t push HUMOR, let it flow naturally

 

}  A Winning Writing Plan – THE BRAIDING

?     Do an element of SURPRISE for the reader

?     Use THREE topics or approaches in Braiding

?     Allow for “NATURAL” organization in your structure

 

}  Five W’s of Good Reporting – the Five P’s for SUCCESS

?     Who, What, When, Where, Why

?     Patience, persistence, perseverance, perception, perspective

 

}  GOALS – steps to consider

?     Write a book that is VISUALLY appealing

?     Produce a GOOD Product then GOOD Marketing

?     LISTEN to advice you hear over and over again

 

}  OBJECTIVES – destinations to seek

?     Develop a STRONG Author’s Platform

?     Connect to your readers with HEART and SOUL

?     Think commercially and KEEP them

 

 }  STRATEGIES – action plan ideas to ponder

?     Consider a co-author for COLLABORATION

?     Be both analytical and emotional – LEFT/RIGHT

?     Keep a distinct TONE and PACE

 

}  Research for YOU

?     Look to the Future – and observe TRENDS

?     Seek RISKS – but stay true to your voice

?     Press Ahead – yet MONITOR your plans

 

}  Develop a Pre-marketing PLAN

?     Get a “BRAND” – situate your work

?     Get a business “MINDSET” – make comparisons

?     Be “CREATIVE” – where is the hole in the market?

 

}  The FINAL Analysis

?     Why are you the EXPERT – the authority?

?     What is your EXPERTISE – the topic?

?     Are you willing to be AUTHENTIC to create “buzz”?