Marketing for Less

 

Success in 2010

Patricia L. Brooks, MAOM,

Speaker, Author, Publishing Consultant, ASU Associate Faculty

www.plbrooks.com and www.brooksgoldmannpublishing.com  480-250-5556

President:  Scottsdale Society of Women Writers

§  M            IS FOR MISSION STATEMENT

 

§  Make it your own – Memorable – position yourself/your product

 

§  A                        IS FOR ACTION PLANS

 

§  Action Plans are the Strategies – Goals/Objectives w/Vision

 

§  R                        IS FOR RESEARCH

 

§  Rule #1 – Know the competition - Rule #2 – Know who you are

 

§  K                        K IS FOR KEEPING TOUCH

 

§  Kindness in building relationships – use of “viral marketing”

 

§  E                        E IS FOR E COMMERCE

 

§  Explode the marketplace - Electrify you/your product

 

§  T             T IS FOR THE (30) THIRTY SECOND COMMERCIAL

 

§  Teach and Tell - Take time to prepare to win

 

 

§  I              I IS FOR THE INTERNET

 

§  Success is not an accident, take advantage: social media

§  N                        N IS FOR NEGOTIATE

 

§  Negotiate – Make a commitment to be an industry partner

 

§  G            G IS FOR GIVING THANKS

 

§  Give thanks - Grace the marketplace, Build a better brand

 

 

ü  What makes you a Success with your personal Brand?

 

ü  How will you target to Compete when 85% of business is done Online?

 

ü  How Committed are you to Selling what they want and need?

 

ü  Are you Prepared and Willing to attract what you need in 2010?

 

ü  Are you able to act like an Entrepreneur and think like a Customer?

 

SUGGESTED READING:

 

v  Seven Habits of Highly Successful People – Stephen R. Covey

v  Hot Leads…Cold Shoulders – Robin Craig and Norma Ory

v  Who Moved my Cheese? – Spencer Johnson, MD

v  Good to Great – Jim Collins

v  The Tipping Point - Malcom Gladwell

v  Blink – Malcom Gladwell

v  Don’t Worry, Make Money – Richard Carlson, PhD

 

 

QUOTE FOR TODAY:

The way I see it, if you want the Rainbow, you gotta put up with the rain.

                                                                        Dolly Parton