Path to Publishing/Marketing – 480-250-5556
FREE ONE HOUR CONSULTATION
Patricia L. Brooks, MAOM – Speaker, Author, Publishing Consultant
Brooks Goldmann Publishing Co. LLC info@brooksgoldmannpublishing.com
? Ernest Hemingway
? “There is no friend as loyal as a book.”
? Why do you want to write?
? Why do you want to publish?
? Editors make great Partners
? Bring the “eagle eye” to mature the work
? Honor compelling, clear copy
? Cultivate a must read book
? Shape it and improve it for the reader
? The “Hottest” Selling Point
? Your title Succinct to Sell – 7 to 10 words
? Dress it up – Clear and Curious
? Make it Count and be Memorable
? The Back Cover Counts
? Short testimonials – no Bragging
? Your photo and Message
? Genre – Price – 10 Seconds to Sell
? The Cover Creation and Design
? 7 seconds to Success from 6 feet way
? Influences the Buying Decision
? Emotion/entertainment/WIIIFM/optimistic
? Interior Design and Layout
? Creatively enhance your work
? Deliver a delight to Read
? Photos and illustrations - harmony
? Printing Particulars
? Digital printing vs. Offset Printing
? Book size, page count, paper weight, color
? Soft cover or hard cover or both
? Marketing You and Your Book – PLAN
? Social networking online – Facebook, Twitter, Linked In
? Websites and blogs – Internet Media
? Bookmarks – Business cards – Fact sheet
? Posters and Banners – events – Media
? Book Launch – You and Them
? Warehousing and storage – wholesale to retail
? Distributors - to the wholesaler or bookstores
? Homework – Reputation – Strategy – Cost effective
? Traditional Publishing Plan
? Book Proposals for niche markets
? Agents to the publisher - Prestige – Advances, Marketing
? Media control, Rights – contracts – attorney
? Self Publishing/Independent Perspective
? In control, make more per book, process much quicker
? Costs for book production/marketing
? Partner: Publishing Consultant/Book Shepherd
? Suggested Reading
? Writing Down the Bones – Natalie Goldberg
? Your Life as Story – Tristine Rainer
? The Power to Write – Caroline Joy Adams
? The Right to Write – Julia Cameron
? Lessons of a Lifetime of Writing – David Morrell
9 Responses to PATH TO PUBLISHING AND MARKETING – Patricia L. Brooks, Publishing Consultant
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