} PUBLISH YOURSELF AS THE EXPERT!
} Patricia L. Brooks, MAOM – www.BrooksGoldmannPublishing.com
} QUESTIONS to ponder
? What do you READ?
? Is reading and writing a PASSION?
? Why do you want to WRITE?
? Why do you want to be PUBLISHED?
} Understand What Moves You
? Don’t think about the READER as you write
? Don’t think about your past SUCCESSES
? Envision what you want the BOOK to be
} Understand What Moves Them
? Remember it’s not what they HEAR in your work
? Remember it’s what they are EXPERIENCING
? Remember they want a passionate TEACHER
} Develop a Personal Mission
? Get out of your COMFORT zone
? Learn to deserve your AUTHORITY
? Make it VIABLE
} Honor for Whom you Need to be a VOICE
? Evaluate your ideas in terms of your AUDIENCE
? Note how they will be impacted in a POSITIVE Way
? Show your PERSONALITY, let them get to know You
} A Winning Writing Plan – THE DO’S
? Remember the opening is the immediate HOOK
? Begin in the right place with the BEST info
? Give them good stories with your EXPERTISE
} A Winning Writing Plan – THE DON’TS
? Don’t open with anything but the TRUTH
? Don’t bore us – get to the POINT
? Don’t push HUMOR, let it flow naturally
} A Winning Writing Plan – THE BRAIDING
? Do an element of SURPRISE for the reader
? Use THREE topics or approaches in Braiding
? Allow for “NATURAL” organization in your structure
} Five W’s of Good Reporting
? Who, What
? When, Where
? Why
} Practice Strict Research Rules – Interviews
? Be professional and RESPECTFUL
? Be humble, patient and INVOLVED
? Be accessible and SPECIFIC
} More Research Rules – learn your topic
? Don’t tell us, SHOW us what you Know
? Build your vocabulary with POWER words
? Don’t over explain, LESS is More
} GOALS – steps to consider
? Write a book that is VISUALLY appealing
? Produce a GOOD Product then GOOD Marketing
? Avoid a condescending APPROACH
} OBJECTIVES – destinations to seek
? Give them what they WANT
? Tell them stories with HEART and SOUL
? Grab the reader and KEEP them
} STRATEGIES – action plan ideas to ponder
? Consider a co-author for COLLABORATION
? Be both analytical and emotional – LEFT/RIGHT
? Keep a distinct TONE and PACE
} Research for YOU
? Look to the Future – follow TRENDS
? Push the Positive – seek RISKS
? Press Ahead – MONITOR your plans
} Develop a Pre-marketing Plan
? Set goals (steps) for getting a “BRAND”
? Include objectives (what) for getting a business “MINDSET”
? Be CREATIVE in all your “Strategies” (how)
} The FINAL Analysis
? Why are you the EXPERT?
? What is your EXPERTISE?
? Have you LIVED your Book?
? Are you willing to be AUTHENTIC?
} Be HONEST with Yourself
? Why would anyone CARE?
? Will your Topic hold INTEREST?
? Are these ISSUES really Important?
My Offer ONE FREE HOUR of consultation on publishing or writing
? Patricia L. Brooks, MAOM CELL – 480-250-5556
? EMAIL – info@brooksgoldmannpublishing.com
? www.blog.brooksgoldmannpublishing.com
9 Responses to PUBLISH YOURSELF AS THE EXPERT
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