Arizona Council of Professional Genealogists

Annual Meeting – Phoenix May 30^th, 2009

www.rootsweb.ancestry.com

Have Courage, Passion and Commitment – it is Exciting!

Ø  Feasibility Study – Business Plan – Marketing Plan

Ø  Do you have the START-UP Costs and long term Capital?

Ø  Is it the right time to LAUNCH?

Ø  Do you know how to PREVENT Failure?

Understand if the idea is viable

Ø  Who is your TARGET Market?

Ø  Are you going to fill a NEED?

Ø  Will you sell enough to make a PROFIT?

Ø  Do you have a Competitive EDGE?

Plan, Start, Manage and Visualize your Success

Ø  Feasibility STUDY determines if it is a go

Ø  Business PLAN tells the story

Ø  Marketing PLAN – One Hour FREE consultation w/coffee – in 2009 – MY OFFER!

Ø  Do you have Partnerships or Influential Contacts?

Listen to your Legal/Financial Sides

Ø  Taxes, Licenses and Compliance

House Rules   Licensing and Federal tax ID – Taxes and Code enforcement

Trade Name registered

Cannot change exterior of residence – Notify homeowners association

No retail sales – No excessive pedestrians, signs, ads to impact the neighborhood

Attract Them and Keep Them in a Marketing Strategy

Ø  Are you able to BUILD Relationships with features and benefits?

Ø  Do you understand GOALS, Objectives and Strategies?

Ø  Will you satisfy the MARKETING MIX – product/price/place/promotion

Ø  Do you know how to RESEARCH (primary and secondary) Analyze and use Data?

Enhance your Product and Relationships

Ø  Web Pages – Links – Blogs – Forums  

Ø  Linked In – 2003 – professional – $100 M

Ø  FaceBook – 2004 – more personal $300 M

Ø  Twitter- fastest growing – 1400% growth – personal service/voice 2006 – $57 M

Ø  Communication Vehicles – brochures, sales sheet, biz cards, postcards, posters

Ø  Public Relations- FREE – print and broadcast media, electronic/viral marketing

Ø  TV Media – some paid – some FREE

Ø  Radio – local, national and Internet (on the rise)

Hard work, Time Consuming Efforts, Fun and Rewarding Experiences

www.business.gov/start/home-based/

QUESTIONS:             Is any of this for me?

Should I take a Webinar?

How do I join?  Who do I join?

How will I have the time for all of this?

My blog:         www.blog.brooksgoldmannpublishing.com

Twitter:           www.twitter.com        PatriciaBrooks

Facebook:      www.facebook.com    http://profile.to/patricialbrooks

LinkedIn:        www.linkedin.com     Patricia L. Brooks

**Web:          www.plbrooks.com     and www.brooksgoldmannpublishing.com

THANK YOU for coming – best of luck to you!